Good ideas do not become products through technical merit alone. They need people who can keep translating between a possibility and a real need, make trade-offs together, and carry the idea across organizational boundaries without losing its purpose.
Follow an idea from first insight to sustained use. Examine sponsorship, timing, user understanding, team continuity, and the repeated acts of explanation and negotiation that turn a prototype into something people rely on.
Connect this to Value Experience and Outcomes Not Instructions.